Visit to Sub 70 Golf

I am in the throes of redoing major portions of my golf bag (new driver, new irons) and found Sub 70 Golf earlier this year when they officially “launched”. I personally was in the market for a combo set and had my heart pretty well set on Mizunos; I reached out to the guys to see if they could help (even though it was the eleventh hour for my decision) and they hadn’t rolled the combos out yet. I was a little bummed, but still, they had some great looking wedges too. With a business trip to Chicago the other day I decided to bolt-on a visit to Sycamore, IL to see the shop and get my wedges ordered.

Sub 70 is a golf company built by golf guys, for golf guys - BUT without the big-ole’ mark-up. Jason has been in the club components business for 20 years and online retail for 10 plus years too (see Hurricane Golf) so they had the connections it takes to get into production. They all play golf, and fairly well, so they were looking to build stuff they would like to buy. I think they nailed it; one major challenge is the perception of start-ups/direct-to-consumer brands. No, this isn’t the Oberholser X Wedge or two-sided chipper or wedgewoods or any of those infomercial driven items. This is legit badass golf stuff and they work had to take care of the details - customized, personal and fast. They are clearly aware of the direct-to-consumer stigma (getting less so these days) and decided the time was right to get into production. They spent a lot of time testing equipment, prototypes, etc. before it hit my social media feed to check them out. They have a great demo feature too; use your specs to have them build a demo club, make a deposit alongside a 20$ charge and you can test the club versus your current gear. Easy.

After Jay showed me around, I got my wedges ordered at my specs: 2deg upright, 1/2” over std, with KBS C-taper Lite shafts (an upgrade), in 52deg and 56deg in their raw unfinished - both clubs for $218, delivered. You flat out can’t beat that for what I got. Preliminary report (an outing and 2 rounds of golf): they are freeking sweet is what they are. I am still adjusting to all the juice these things are creating, so daddy is expecting the ball to stop cold and occasionally back up now. Nice.

They have a full line of clubs available and you’re going to do a double-take when you see the prices and what you’ll get. They had clubs in a recent test by MyGolfSpy and they did solid work (beating a bunch of big OEMs along the way). I can’t speak for everything they make, I didn’t get that hot and heavy in their hitting bay to try it all. I can tell you this though: every club in my bag is a candidate to be replaced by a Sub 70 product. My 3w, Hybrid and putter are all a few years old and I’d be a fool if I didn’t give these guys a crack at replacing them (I’m told Calcaveccia is reppin’ some Sub 70 these days). Stay tuned to golfindy.info, I think we might be hearing more from them.

Look at those sexy beasts

This illicited a happy dance from me